Evaluation- Question 5

How did you address/attract your target audience?

I stuck to conventions of popular music magazines of the same genre as mine. This created a solid base for my magazine to attract the intended audience. The colour scheme I used throughout my magazine was mainly black, white and red. Black and white often go hand in hand with indie music and red is also very common. Red can signify passion and love which are often the base of indie music lyrics. The models I used for my magazine were all in their late teens and early 20's. This relates to my target audience as they are more likely to be able to relate to people their own age. My model Cydney's red hair resembles the kind of hairstyle that my

target audience is most likely to have. This makes it easier for the reader to relate to the model if they can see a little bit of themselves in the model. The funky jewellery also has that effect. The image on the front page of the band
all pulling neutral faces helps attract a young female audience and also helps the reader gain an insight to the band. From the picture they seem casual and laid back which will appeal to someone that has a passion for their music. They look honest so the picture helps to create and trust between the model and the reader. The style of the boys also attract the correct audience. The beanie hate, long hair, converse, checkered shirt and tight jeans all associate with common indie stereotypes. Also it should be pointed out again that the models are all in there late teens early 20's. I chose not to use this photo of my model but

I think the model once again suits the target audience very well. The casualness of the open cardigan, slight smile and scruffy hair are all common traits of indie music. This will attract the female audience as he can be seen to be confident. I feel all of the photos that I used contributed to attracting the intended target audience. Overall, the images, colours scheme, font and terminology all portray the indie genre very well. The 3 final products all encorparate different ways of grabbing the readers attention. For example the big bold stamp like 'EXCLUSIVE' on the double page spread will draw the eye of my audience. However, terminology like that may not have proved beneficial in attracting an older audience as different language my have been used.